Marketing Operations Specialist
Zaelab, Ukraine

Zaelab is searching for a talented Marketing Operations Specialist.

Your Responsibilities:

• Serve as HubSpot marketing admin with full ownership of the marketing instance, including product integration, performance optimization, creating new templates / workflows, nurture programs, and reporting. Along with managing and driving enhancements with integration to other systems as required.
• Identify enhancements across our marketing stack for efficiency and scale.
• Monitor performance, develop insights, make recommendations, and implement optimizations across all marketing campaigns and channels.
• Own ICP maintenance. Grow, clean, and segment the database to maximize campaign performance and sales outreach. Manage list pulls, data enrichment and list sourcing. Monitor and report on database health.
• Support marketing and sales revenue goals by managing lead lifecycle, maintaining lead scoring. Ensure every lead and opportunity is captures and managed efficiently at every stage of the pipeline
• Partner with sales and practice leadership to continually improve lead flow, ABM account lists, reporting, and pipeline maintenance as required to provide key business insights.
• Support events by uncovering target meetings, prepping sales with company/person data, managing data post-event, and helping track nurture plans.
• Grow marketing analytics function, identify key performance metrics across tactics, and deliver actionable insights on marketing performance and contribution to pipeline.
• Learn WebFlow, our CMS, to be able to make edits as needed.
• Be our Martech subject matter expert. Own relationships with the vendors and onboard employees for optimal use of our tools as needed.

Requirements

• 3+ years of experience in marketing operations preferably for a high-growth B2B technology company.
• Equivalent experience or bachelor’s degree, preferably in Marketing, Business Administration or related.
• Hands-on / administrator level experience with HubSpot program design, campaign management, customization, reporting, database management, integration, deals, etc.
• Experience with a range of martech systems Salesflow, 6sense, ZoomInfo, Sales Navigator etc.
• Knowledge of account-based marketing (ABM) strategy, segmentation, and execution.
• Comfortable in Google Analytics
• Strong team player with demonstrated ability to partner with sales, design, marketing, and other cross-functional departments.
• Well organized, self-driven person who is committed to detail and high-quality output.

Benefits

• Experience working with US clients
• Competitive compensation depending on experience and skills
• Unlimited, paid time off and vacation
• Budget for certifications and IT conferences
• Friendly team to work with around the world
• Be a team player in an agile software development environment focused on collaboration and continuous integration

Job Rewards and Benefits