Game Designer (Social Casino)

Up4 Play — Ukrainian company.

Ordinary games made extraordinary

We create mobile games that radiate positivity, hook players from the very first click, and leave a lasting “Wow!” feeling. In ordinary mechanics, we see space for emotional adventures — vibrant, energetic, and fun.

We’re looking for a Game Designer to join a new product startup where games are not just fun — they’re systems of rewards, motivation, and player psychology.

Our current focus is a simulator with a deep in-game economy. We combine best practices from both gamedev and iGaming to build a game that truly pulls players in.

Who we're looking for:

You might be a great fit if you:

• Have 2+ years of experience as a Game Designer in a product team, including work with social casino games

• Have a strong understanding of game economies, virtual currencies, and monetization strategies

• Are experienced in designing level systems, missions, achievements, and player retention mechanics

• Can analyze game metrics, user behavior, and retention funnels

• Are confident in creating prototypes and scripts (using any tools you're comfortable with)

• Understand gamification principles and player psychology

• Have analytical thinking and can work with data to balance game systems

• Have experience conducting feedback testing and implementing changes based on player input

• Can clearly document ideas in user stories, GDDs, and other product docs

• Are used to working in a cross-functional team (developers, analysts, designers)

• Have a good grasp of the target audience and mobile gaming market

• Speak English at an upper-intermediate level or higher

What you’ll be doing:

— Core gameplay & systems:

Design creative, engaging mechanics that blend financial simulation with fun gameplay

Build reward structures, level progression, and systems to keep players engaged long-term

Ensure game balance and fairness, while keeping gameplay highly replayable

— Game economy & monetization:

Design and fine-tune in-game economic systems, virtual currencies, and reward loops

Develop monetization mechanics like in-app purchases, challenges, and subscriptions

Collaborate with developers and data analysts to optimize pricing and user behavior

— Player engagement & gamification:

Create engagement strategies rooted in psychology to boost player retention and lifetime value

Design competitive features like leaderboards, achievements, and daily quests

Optimize onboarding and tutorials to ensure a smooth, enjoyable learning curve

— Prototyping & iteration:

Build prototypes and wireframes to validate new gameplay concepts

Use A/B testing and player feedback to improve features

Work closely with designers and developers to bring your ideas to life

— Data-driven balancing:

Collaborate with analysts to monitor key engagement and retention metrics

Adjust rules, difficulty, and rewards based on player behavior

Identify potential drop-off points and reduce churn through gameplay improvements

— Design standards & ethics:

Ensure compliance with regulations and principles of responsible gaming

Partner with legal teams to meet standards in iGaming and fintech-related features

What we offer:

• Total flexibility: work remotely, from our Kyiv or Warsaw offices, or combine both

• Flexible hours: set your own schedule and work at your own rhythm

• 27 paid vacation days per year

• Team Challenges and company activities you’ll actually want to join

• Real impact: your ideas and decisions will help shape the product and the company

• Room to grow: we don’t just listen to ideas — we act on them

See yourself in this role? Send us your resume — let’s create some digital magic together!